20+ years leading product through acquisitions, hyper-growth, and market expansions — at Salesforce, Adobe, and Yahoo.
I've spent 20+ years inside product orgs going through the hardest transitions — acquisitions, hyper-growth, market expansions, and now the AI-first rebuild.
At Salesforce, Adobe, and Yahoo I learned what good operating systems look like at scale. As a fractional partner, I bring that pattern library to the teams that need it most.
I plug into product orgs at the inflection point — when clarity, strategy, or scale becomes the bottleneck — and leave the team faster, sharper, and shipping.
Unblock execution. Ship faster.
Founders or teams where product clarity is the bottleneck.
Validate the next big bet.
Product leaders with no bandwidth for 0→1 work.
Scale the product function.
Founders and growing companies whose product org hasn't caught up to the business.
30 minutes. We diagnose the bottleneck and decide if there's a fit.
A short written proposal — outcomes, scope, cadence, and price. No fluff.
I plug in. Standups, planning, PRDs, exec syncs — whatever the team needs.
Operating system, decisions, and artifacts your team can run with after I'm gone.
Product leaders should build with AI. Two of mine:
A brief on any topic from a connected data source. Retired when Anthropic released Claude Connections.
Property management platform with an AI-enabled intent-based UI — chat-driven, where users express outcomes instead of navigating menus.
“Boaz is an exceptional executive product strategy consultant. He built a robust strategy for a new expansion play. His strength is his deep analytical thinking, his connection to the business, and his ability to run a complex and rigorous impact estimation analysis.
“Boaz operates like a true product leader: structured, opinionated, and pragmatic. He doesn't just diagnose problems — he proposes solutions that teams can actually build and scale. His work gave us a clear roadmap for strengthening our platform.
Anywhere from a 4-week strategy sprint to a 6-month embedded fractional leadership engagement. Most clients land between 2–4 days a week for 3 months.
Deep operating experience in AdTech and MarTech, InsurTech, and PropTech, with a strong affinity for productivity tools. My core is enterprise B2B and B2B2C, with selective D2C work — I'm effective on any user-facing or B2B product where the thinking is the bottleneck.
San Francisco Bay Area. I work with US, Israeli, and European teams — fully remote, or splitting time on-site when the engagement calls for it.
30 minutes. We diagnose the bottleneck and decide if there's a fit. No deck, no pitch.